Even before the pandemic, most businesses had already started
their digital transformation by hiring a website creator to build a website for
their business and teach them how to grow their online presence.
Meanwhile, some businesses, especially small and local ones,
didn’t have any plan to go through this change. They believed websites for
small businesses was unnecessary and investing in website design and
consultation on how to grow an online business would be a huge waste of time
and money.
However, when the pandemic started, everything changed.
Governments all around the world issued restrictions and mandated
lockdowns which forced businesses to look for alternative ways
to continue their operations.
More importantly, since the outbreak of Covid-19, customers’
demands and expectations have also shifted significantly. They are stuck at
home trying to find what they want online.
In this new environment, any business that wants to stay in
the market has to learn how to grow an online business and digitalize its
operations with the help of a website builder. Otherwise, it would definitely
go bankrupt.
The pandemic not only accelerated digital transformation, but
also forced businesses to pay more attention to their technology investments
and see if they are suitable to run a digital business.
There is no denying that many businesses digitized their work
only because of the new situation and considered websites for small businesses
a short-term response.
However, considering the benefits of digital transformation
and the fact that changes that provide positive experiences are more likely to
last, this is undoubtedly the direction that the world is going toward and
nothing will change even after the pandemic.
Going digital is a complex process which requires
organizational, cultural, and operational change. If you want to hop on this
trend by creating a website for business, make sure you know how to grow your
online presence and consult an experienced website designer.
Now, let’s review top 10 benefits of digital transformation:
Reduced manual labor
One of the major benefits of digital transformation is
eliminating manual tasks that waste staff time and energy. Digital
transformation provides a valuable opportunity to automate core business
functions such as order registration, which gives employees more time to focus
on more important tasks and also prevents human errors.
For example, you can ask a website creator to enhance your
website design and add a form to it so customers can submit their feedback online.
Improved efficiency and
productivity
First and most important benefit of digital transformation is
speeding up processes and streamlining operations which lead to increased
efficiency and productivity. Going digital can improve every aspect of your
business, from communication and data sharing across the organization, to sales
and marketing strategies.
Digital transformation eliminates bottlenecks in the business
operations which harm efficiency and replaces everyday processes with automated
workflows. It enables you to use digital tools such as IoT-enabled systems,
data analytics and predictive maintenance and achieve greater yield with less
time and energy.
Better Customer Experience
Technology advancements have definitely changed expectations
of customers. They expect to get what they want in the shortest time with
minimal effort. Digital transformation allows businesses to gain more accurate
insights about customers and their needs, and also use this knowledge to find
new ways to deliver more value and provide a better experience for them.
For example, a website for small businesses that loads
quickly and has a straightforward buying and payment system is very attractive
for customers and increases their loyalty. This means they are more likely to
buy from you again.
Therefore, if you are wondering how to grow your online
presence, make sure to put website design as top priority and hire a
professional website builder.
We would be happy to assist you in the process of going
digital and answer all your questions regarding how to grow online business,
necessary features of a website for business, etc. So, feel free to contact us
for a smooth digital transformation.
More profitability
According to the MIT Center for Digital Business, companies
that have embraced digital transformation have 12% higher market value than
their competitors and are 26% more profitable.
By integrating new
technologies and infrastructures, going digital impacts all the aspects of the
business. It allows you to find the flaws within current processes and refine
them to reduce costs and maximize opportunities.
Digital tools and improved operations will ultimately result in more revenue and thus higher
overall profitability.
Adaptability and agility
In our uncertain world, the ability to sense change and adapt
to it quickly is a priority for most business leaders. In fact,
to be successful in any industry, you must be able to quickly adapt
to market changes and satisfy your customers’ ever-changing needs.
Technologies such as Virtual reality, AI, block chain and
natural language processing can help a business become more agile and keep
its customers happy.
For example, when operation expands and the number of
customers increases, websites for small businesses become a necessity. By going
digital, you can easily manage high volumes of work and make sure every
customer is satisfied.
Don’t forget that it’s better to consult with a digital
strategist about how to grow an online business and hire a professional website
builder.
Increased flexibility and
scalability
One of the major benefits of going digital is getting rid of
restrictive old systems and replacing them with modern alternatives. Business
processes that are manual or based on old technologies cannot handle workloads
spike.
By the help of modern software and digital tools, you can
integrate various parts of your business and make it more flexible.
Whether you need a shop system, a blogging functionality or
you want visitors to fill out a form, a website builder knows how to set it up
and teach you how to grow your online presence.
Enhanced data collection
and analysis
Businesses today have access to much more data than before
and most of them try to collect as much information as possible about their
customers.
Digital transformation enables you to collect data from
different sources such as social media and websites for small businesses and
convert it to meaningful information. Basically, you can easily transform raw
data into valuable insights about your customers, operations, and opportunities
and use them to your advantage.
However, you might have a website for business but don’t know
how to grow online presence and get more traffic. In this case, you can hire a
website builder to improve the website design or use other tactics. Once the
traffic increases, you can gather more data and better understand visitors and
their behaviors.
Seamless collaboration
between departments
In 2020, the average number of applications used in each
organization was 900. These dispersed software and databases make it difficult
for companies to provide a connected and consistent experience for their
customers.
Digital transformation enables you to integrate different
applications, databases, and software to gain a more in-depth understanding of
business operations, and facilitates collaboration and information exchange
across all departments.
Successful digital transformation can also indirectly help
the business achieve its goals. For example, improved employee experience can
lead to better customer experience since employees are highly motivated and
have the necessary tools to provide better customer service.
More innovation
Every business is in constant competition in order to survive
in the market. Although going digital has increased the heat of competition, it
has also provided new opportunities to develop products and offer services that
were not possible before.
For example, If you have a website for business, you can get
help from a website builder to offer exclusive online services to customers
which they can’t get from anyone else.
In one research, for 57% of consumers it was absolutely
critical or very important that the companies they buy from be innovative.
Also, 70% of participants said that with new technologies, it’s easier to find
other options.
In other words, the internet is crammed with websites for
small businesses. So, in order to differentiate yourself from the competition,
you need a skilled website creator to answer your questions about how to grow
your online presence and help you with website design.
Better employees and work
environment
Every business owner wants to have competent employees who
work fast and smart. One of the best ways to reach this goal is to create an
environment that makes it easier for staff to gain knowledge, learn new skills,
communicate, collaborate, and exchange useful data.
When a business goes through digital transformation,
employees have to learn new skills and adapt to the new technological
environment. The more knowledge and skills employees have, the better their
work quality will be.
Access to information and open communication also fosters
trust and creates a positive organizational culture and shared mindset which
improves teamwork.
Conclusion
Even before the pandemic, many businesses had already started
going digital. Most of them hired a website builder to create a simple website
for business and didn’t have any intention to learn how to grow their online
presence.
However, Covid-19 pandemic brought massive and unexpected
changes and forced companies all around the world to put going digital on the
top of their priorities.
Digital transformation refers to integration of
internet-based tools and technologies into all the areas of a business in order
to change how it operates and delivers value to customers.
Digital transformation offers businesses tremendous
opportunities and advantages; however, its benefits are not limited to ones
listed in this article. If you do it right, the gains you derive might
supersede what you had anticipated.
Since it’s unlikely that we will ever return to doing
business like we used to, every business owner must find new and innovative
strategies regarding how to grow online business and integrate new technologies
into their everyday operations.
If you have a website for business and want to adapt to the
new changes in this digital era, a professional website creator can help you
improve your website design and stay ahead of competition.
Feel free to contact us with any questions regarding how to
grow online presence or how to create a website for small businesses.