From simple,
structured business websites to complex web-based applications, we offer a
variety of web development services.
In the past,
computers and laptops were the only devices that were capable of connecting to
the Internet, so web development products were designed to be viewed on
monitors and laptops in order to facilitate website development.
In the
present day, users of the Internet access the Internet in a different way due
to technological advances in web and mobile applications.
Approximately
half of all internet traffic by 2023 will be generated by mobile devices,
according to Statcounter.com.
Assume that
you wish to improve conversion rates on your website or web application, extend
user engagement, and even encourage visitors to return to the site.
Due to this,
it is imperative to ensure that your user experience designs for web and mobile
devices are as intuitive as possible.
There are a
number of signposts that indicate a poorly designed UX, such as high bounce
rates, incomprehensible navigation, and long loading times, which are all signs
of a poorly designed UX.
With the
help of this article, you will learn how to stop losing traffic and gain a competitive
advantage over your competitors and how to improve your bounce rate.
The most common web
development design mistakes
Despite the
fact that mistakes are often the best teachers, learning from them can be a
quite difficult and costly procedure, as they serve as a means of achieving
success in the future.
To avoid
making the same mistakes other website developers have made, read about the
most common UX design mistakes before you begin building your own.
Lack of any plan
An effective
website design requires a detailed plan that clearly defines the objectives,
target groups, wireframes, contents of all subpages, and graphic guidelines as
well as the content on every page of the site.
In such
cases, a great deal of tweaking is required, prolonging the entire development
process and causing frustration for the developers, as the team cycles without
making any progress.
When
preparing a plan, you should include a list of tasks, a timeline, a budget, and
a list of all the items you will need to prepare, such as graphics. By
following this manual, you will be able to create an effective plan with ease.
Disregard for mobile
In the case
of a malfunctioning website or web application, mobile devices may not display
or function correctly.
Poor mobile
responsiveness is generally considered to be the cause of rage clicks, a
process in which users choose elements repeatedly without receiving the
intended results. This frequently leads to a higher percentage of users exiting
the site.
It is
important that the web application displays the individual sections in the same
way on all platforms, so make sure that you check how the page responds if the
number of tiles presenting the services or case studies is increased.
The creation
of content for simple websites should be done in accordance with responsive web
design. This means ensuring the header’s padding, font sizes, image
illustrations, and block lengths are all optimized for mobile viewing.
The
complexity of web applications poses a greater challenge than their simpler
counterparts since the desktop version generally contains all the functionality
of the application, whereas tablets and smartphones cannot display large
amounts of information on a single screen.
As a result
of the mobile web's multilayered nature, information is frequently divided into
multiple subpages and the navigation path for the user can sometimes differ
As a result,
both desktop and mobile versions of the software will have different layouts,
which will increase the cost of web development due to the additional work
required.
Triumph of form over
content
Make sure
you follow the latest trends only if they are relevant to your business and
don't blindly follow the latest trends when developing a new company website or
web application.
In some
cases, solutions are attractive and interesting, but their benefits do not
necessarily contribute to your business. Each addition requires the developer
to spend more time, which increases the cost of web development.
The purpose
of your web application is to assist your users in accomplishing specific goals
every time they access it.
If sliders,
graphics, and movies are not necessary, they should not be included on a page.
Adding them will result in an additional cost and prevent the page from being
displayed correctly on mobile devices.
In designing
a user journey, it is important to consider the user's pain points. Once you
discover what these pain points are, you can add features that will resolve
those issues. This will result in a better user experience and an increase in
conversions.
Lack of balance
A web design
that emphasizes the aesthetics of the app will allow you to highlight some of
its features and make the app more accessible to users.
The converse
is also true. If too many functions are presented in an unattractive fashion,
new users will become overwhelmed.
The most
efficient way to develop a website is to use sustainable web development
solutions. Adding features that are not necessary and are only included to
enhance design appearances is not an efficient use of time and resources.
The
inclusion of these features can result in additional costs without any
guarantee that the investment will pay off in the long run. In the worst-case
scenario, these features could result in project limitations and additional
costs for months and even years to come.
It is
recommended that usability tests and business analysis be used when developing
an MVP, or that functionalities can be implemented following user feedback
after the MVP has been launched.
In order to
maximize the use of spaces for additional features, it is essential to keep in
mind that a clean design has only so many available spaces.
The
excessive concentration of functionalities may deter visitors from the website,
which in turn will lower the website's attractiveness and revenue instead of
increasing conversions.
Lack of Usability Tests
A real
solution to the problem cannot be derived from individuals' ideas and
experiences, even if we were to develop a prototype and plan for a web
application.
You will not
be able to prove your assumptions until you begin to use your web application.
Try to understand what your users need and how they use your website.
In spite of
the fact that tests can be time-consuming and challenging to coordinate, they
provide an opportunity to eliminate errors that may negatively impact the final
product.
The
clickable prototype should include most of the final assumptions regarding the
user interface and the user experience before usability testing is carried out.
As a rule of
thumb, each test should check one variable in order to ensure accuracy.
If you used
that approach, you could ensure that the prototype was ready or required
improvement before proceeding with the entire development process. This should
result in significant cost savings for web designers.
Once the
product has been completed, A/B tests can be conducted to determine whether
different versions of information elements, such as product cards, landing
pages, and contact forms, work effectively.
It is
necessary to compare sufficiently large data samples over a sufficient period
of time in order to determine this. The entire process should be carried out
only once at a time.
Those
components that contribute to conversion must be focused on and tested
regularly. You may make some minor adjustments resulting from these tests, but
do not expect every test to improve your business. You may come to some minor
conclusions as a result of these tests.
Tips on how to avoid
traffic loss due to feeble UX
To assist
you with improving the quality of the UX experience on your webpage during the
design phase before moving forward with web development, we have prepared a
list of tips and best practices for you.
Make a plan
In order to
be successful with your web development design, first research your direct
competitors, similar businesses, and industry leaders. Once you have compiled
all your ideas, review those of your competitors.
Prepare mood
boards based on the data collected, as well as a mapping of the interface
inventory derived from the data collection.
If you want
to avoid UX mistakes, you must analyze the list of collected ideas as if your
users were the ones who collected them. If you want to ensure your users are
taken into account for every decision you make, you must ensure they are placed
at the center of everything you do.
As a result
of the research process, it should become clear what issues need to be
addressed and what the purpose of this web application should be.
Consider
outsourcing UX research or conducting it yourself as part of your
decision-making process.
Mobile-first approach
Adapt the
design of your web app to mobile devices. A significant percentage of your
users will use your products in this way.
To make
browsing through each individual element as easy as possible, keep this in mind
when you design each element.
Responsive
Web Design, which adheres to fluid, adaptive layouts and responsive typography,
ensures the display size of the website matches the display size of the
majority of mobile devices and web browsers.
If you are
able to include mobile-specific features in your web application, you will
increase its appeal to smartphone users, such as an accessible camera, the
ability to change screen orientations, geolocations, and so on.
Performance optimization
It is
possible that if the application does not function properly or if the loading
time is greater than three to four seconds, all the best strategies and
carefully designed optimizations will be for nothing if Internet users are
impatient in today's fast-paced world.
By
implementing techniques such as lazy loading of non-essential files and videos,
conditional loading of responsive files, and CSS compression, a web application
can improve performance and encourage visitors to stay on your site for longer
periods of time.
Collaborate
Before
beginning the web development process, you can greatly simplify the design
process by designing directly in the browser.
In the case
of working in a browser rather than an editor, you can save a significant
amount of time by utilizing tools such as Bulma Materialize and Figma Bootstrap
Foundation.
As a result
of this approach, multiple individuals can work simultaneously on the same
model at the same time, resulting in better communication among the team
members.
By creating
mockups before constructing the final source code for a web application, it may
also be possible to avoid major differences between them.
Conclusion
If you are looking
for an expert web development team that is totally aware of the bounce rate of
the website and how to improve it, we are here to help you.
Our
specialists assist you with services on the web, desktop, android, and iOS app
development so that you can easily boost your online presence.
Therefore,
do not hesitate and take a look at our website, to see if there is anything we
can help you with.